Customer Experience trumps Customer Service
No longer is the phrase “customer service” being used, or even challenged. Instead, consumers everywhere have upped their game and demanded something even better – a “customer experience”. What does that even mean? Well, it’s like customer service but on a mai-tai-sipping-tropical vacation. Substantiated by research and behaviors, companies are giving these vacation-loving consumers exactly what they’re asking for. Out with the old, in with the new. But what exactly is the difference between customer service and customer experience? Let’s take a look.