June 2018 - Blueworx

Blueworx Introduces a Centralized Outbound Calling API, Fax Machine Detection and Bridge Transfer to Linux

Release 7.7 of Blueworx Voice Response for Linux

Contact centers today are actively looking for opportunities to leverage enhanced self-service as well as proactive outbound interactions that drive customer loyalty and reduce the cost to serve. In today’s competitive market, where maximizing customer loyalty while reducing costs are key business metrics, offering a proactive approach to common reasons customers call in is imperative. The dissemination of time-sensitive or personal information delivered quickly and consistently is a requirement to meet today’s customer demands. The essence of outbound calling or text messaging is being proactive, preemptively contacting a customer before they have to contact you for information. That is why Blueworx continues to make features like outbound calling more efficient and effective for businesses.

Touchpoints in the Customer Journey

Touchpoints are vital to the overall customer experience. It is during these moments, when a customer reaches out to you to conduct business, that your company has the opportunity to really put its best foot forward and leave a lasting impression. When too much emphasis is placed on these moments, though, it can actually have a negative impact. It will leave the customer feeling like the only time you truly care about them is when there is something to be gained by you.

What You Really Need to Focus On is the Entire End-to-End Customer Journey

Chat automation and other forms of artificial intelligence are effective in boosting customer engagement. The micro-experiences these tools create, however, do not account for even a fraction of a customer’s entire experience with your brand. If your company defines the customer experience by only a series of touchpoints, you’re missing out on a valuable source of information.