Customer expectations when it comes to convenience is higher than ever. Without having to look up from your screen or even leave the house, life is happening right at your fingertips. Swipe here, touch there, within seconds groceries can be delivered, appointments can be scheduled, and reservations can be made. Convenience has been raised to an art form and more and more consumers are becoming accustomed to a smooth customer experience.
We all know that big banks have cashed in on technology. Customers can make deposits from their phones and get real time information round the clock. But what about credit unions? How can they maintain their traditional business models that emphasize community focus and still meet the growing needs of today’s member?