No longer is the phrase “customer service” being used, or even challenged. Instead, consumers everywhere have upped their game and demanded something even better – a “customer experience”. What does that even mean? Well, it’s like customer service but on a mai-tai-sipping-tropical vacation. Substantiated by research and behaviors, companies are giving these vacation-loving consumers exactly what they’re asking for. Out with the old, in with the new. But what exactly is the difference between customer service and customer experience? Let’s take a look.
Let’s compare the two across different industries…Creating a customer experience is more vital than ever. Customer loyalty is not what it used to be. We are living in a time where divorce rates trump marriage rates – so how do we expect consumers to remain loyal to a brand when they are not even sure what the world loyal means? If consumers have a bad user experience, it’s quick and often painless for them to change their product or service. Creating a customer experience is more vital than maintaining a competitive advantage. Contact Blueworx today and we will help you create a plan for the ultimate in customer experience.