financial-services-hero-bgGreat service means going the extra mile to surprise and delight customers. It has often been said that the customer experience is the battle ground for winning customer’s hearts and loyalty. So what do customers really expect these days and how can businesses really measure up?   It might be as simple as getting back to the basic building blocks of customer interactions: speed of service, knowing your customers, owning up to mistakes and recognizing that you should always err on the side that the customer is always right.

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