BW Blog iStock_000027270317_FullAre your customers being greeted in a friendly and professional way when they contact you? You know – like those folks that stand at the front of the store and greet you with a big smile and welcome you. A kind greeting or “can I help you find anything” can make your trip and experience great.

We have all had good and bad encounters in brick and mortar stores. So what about when your customers call, email, or use chat on your website? Are they being greeted professionally? Does the voice that speaks to them and directs them match your company brand? Most businesses understand that branding is important in any advertising and in the performance of online content, so why not consider ensuring that your IVR voice is consistent with your company brand as well.

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