Welcoming Customer InteractionsThink about the last time you walked into a store and felt welcomed, like they were excited that you were there. The sales person wanted to help you and worked to understand your needs to assist you in your shopping journey. What about the last time you had a dinner party?  Did you just know that your guests felt welcomed and enjoyed being with you? These moments are what you call a “personal experience.” How can businesses translate these personal kinds of feelings into a process which creates a customer experience that is memorable?

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